Founders of Ben & Jerry's are reportedly considering a deal to separate the brand from its owner, while Magnum insists the ice-cream label is not for sale.
Founders of Ben & Jerry's are reportedly looking into a transaction that would detach the ice-cream brand from its current owner, Magnum, after earlier conflicts between the parties.
Magnum has responded that the Ben & Jerry's name is not up for sale.
The potential split could affect the brand's direction and ownership structure, impacting both the founders and the current owner, Magnum.
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