UCLA's undefeated football team, ranked No. 7, is seeing weak turnout from its own student body at the Rose Bowl, and coach Bob Chesney announced a plan to generate more campus excitement. He said his players need to help create buzz among classmates.
"You know," Chesney said, "the final frontier for us is connecting with the student section." He added that the team must become more assertive in reaching out to fellow Bruins.
The Bruins have become a top storyline in college football, yet attendance figures remain below expectations. Chesney's approach aims to reverse that trend by encouraging players to engage directly with students.
