Senate Democrats are purchasing digital advertisements in South Carolina for the first time as polls indicate a tight Senate race in the deep-red state.
The Senate Majority PAC, the party's primary midterm political action committee, will allocate $750,000 toward online ads in the Palmetto State for the contest between Sen. Darline Graham (R) and Annie Andrews (D).
"We'll draw a sharp contrast between Andrews and Darline Graham, focusing on Graham raising health care costs and Rx drug prices," SMP spokesperson Lauren French wrote in a post on X.
Recent polling shows the two candidates neck-and-neck, with a New York Times/Siena University survey giving each 48 percent support among likely voters.
South Carolina has not elected a Democrat to the Senate since 1998.
The Democratic spend follows a surge of Republican money in the state, where GOP expenditures have topped $20 million to back Graham.
Andrews, despite lacking outside backing until now, has raised over $20 million herself, compared with Graham's $1.2 million, according to Federal Election Commission filings.
Graham has faced difficulty uniting Republicans; Rep. Ralph Norman (R-S.C.), who opposed her in the primary, pledged to vote for her but refused to campaign alongside her, even saying his family would not support her.
President Trump has made several trips to South Carolina to promote his hand-picked candidate, appointed by Gov. Henry McMaster (R-S.C.) after the death of her brother, Sen. Lindsey Graham (R).
Democrats recall a 2020 loss in the state, where close polls preceded Lindsey Graham's 10-point victory over Democrat Jaime Harrison.
Nonpartisan forecaster Decision Desk HQ, a partner of The Hill, assigns Graham a 65 percent probability of winning a full term.
