# Senate Democrats' PAC Announces $750,000 Digital Ad Spend in South Carolina

> The Senate Majority PAC will invest $750,000 in digital ads for the Darline Graham-Annie Andrews Senate race, marking the first Democratic ad buy in the deep-red state.

- Publisher: Briefzora (https://briefzora.com)
- URL: https://briefzora.com/senate-democrats-pac-announces-750000-digital-ad-spend-in-south-carolina
- Published: 2026-10-30T07:56:40+05:00
- Author: Briefzora Desk (https://briefzora.com/author/briefzora-desk)
- Section: Politics
- Image: https://briefzora.com/uploads/2026/10/senate-democrats-pac-spends-in-south-carolina-for-first-time-zf00rp.webp

## Key points

- Senate Majority PAC will spend $750,000 on digital ads in South Carolina for the Graham-Andrews Senate race.
- A New York Times/Siena University poll shows both candidates at 48 percent support among likely voters.
- Republican spending in the state has exceeded $20 million to support Graham.
- Andrews has raised more than $20 million, while Graham has raised $1.2 million, per FEC filings.
- Decision Desk HQ gives Graham a 65 percent chance to win a full term.

## Why it matters

The unprecedented Democratic ad spend could influence a closely contested Senate race in a state that has not elected a Democrat to the Senate since 1998.

## Article

Senate Democrats are purchasing digital advertisements in South Carolina for the first time as polls indicate a tight Senate race in the deep-red state.

The Senate Majority PAC, the party's primary midterm political action committee, will allocate $750,000 toward online ads in the Palmetto State for the contest between Sen. Darline Graham (R) and Annie Andrews (D).

"We'll draw a sharp contrast between Andrews and Darline Graham, focusing on Graham raising health care costs and Rx drug prices," SMP spokesperson Lauren French wrote in a post on X.

Recent polling shows the two candidates neck-and-neck, with a New York Times/Siena University survey giving each 48 percent support among likely voters.

South Carolina has not elected a Democrat to the Senate since 1998.

The Democratic spend follows a surge of Republican money in the state, where GOP expenditures have topped $20 million to back Graham.

Andrews, despite lacking outside backing until now, has raised over $20 million herself, compared with Graham's $1.2 million, according to Federal Election Commission filings.

Graham has faced difficulty uniting Republicans; Rep. Ralph Norman (R-S.C.), who opposed her in the primary, pledged to vote for her but refused to campaign alongside her, even saying his family would not support her.

President Trump has made several trips to South Carolina to promote his hand-picked candidate, appointed by Gov. Henry McMaster (R-S.C.) after the death of her brother, Sen. Lindsey Graham (R).

Democrats recall a 2020 loss in the state, where close polls preceded Lindsey Graham's 10-point victory over Democrat Jaime Harrison.

Nonpartisan forecaster Decision Desk HQ, a partner of The Hill, assigns Graham a 65 percent probability of winning a full term.

## Frequently asked questions

### How much is the Senate Majority PAC spending on ads in South Carolina?

The Senate Majority PAC will spend $750,000 on digital advertisements in South Carolina.

### What do recent polls show for the Graham-Andrews Senate race?

A New York Times/Siena University poll gives both Darline Graham and Annie Andrews 48 percent support among likely voters.

### What is the chance of Graham winning a full term according to Decision Desk HQ?

Decision Desk HQ assigns Graham a 65 percent probability of winning a full term.


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