# King Kenny Set To Emerge As Biggest Star From Celebrity Traitors > YouTuber King Kenny is tipped to become the biggest breakout star from Celebrity Traitors, with experts predicting he could earn up to £350,000 following his appearance on the BBC series. - Publisher: Briefzora (https://briefzora.com) - URL: https://briefzora.com/king-kenny-set-to-emerge-as-biggest-star-from-celebrity-traitors - Published: 2026-11-01T14:36:00+05:00 - Author: Briefzora Desk (https://briefzora.com/author/briefzora-desk) - Section: Entertainment - Topics: BBC, The Traitors, Weekend Content, YouTube - Image: https://briefzora.com/uploads/2026/10/how-celeb-traitors-star-is-set-to-eclipse-their-castmates-and-is-alrea-bzx5yu.webp ## Key points - YouTuber King Kenny is predicted to be the biggest commercial breakout star from Celebrity Traitors. - Kenny reached the final of the BBC series before being defeated just before the end. - Expert Nick Ede estimates Kenny could bank between £150,000 and £350,000 after the show. - Kenny recently released a music video for his song Don't Let Me Down featuring co-star Romesh Ranganathan. ## Why it matters YouTuber King Kenny is expanding his audience beyond digital platforms into mainstream entertainment, potentially securing brand deals worth up to £350,000. ## Article Celebrity Traitors is a programme that famous personalities are eager to join, while also offering a platform to elevate the profiles of lesser-known participants. Industry insiders suggest that one specific breakout star from the latest series is positioned to outshine his co-stars, though the identity might surprise viewers. YouTuber King Kenny is projected to gain the most benefits following his run on the BBC television programme. Starting out as a faithful underdog contestant, the 29-year-old was brought into the traitor turret by longtime friend Maya Jama, transforming into one of the most prominent figures on the show. He advanced all the way to the final stage before being eliminated just before Romesh Ranganathan and Sebastian Croft claimed victory. Through this television exposure, Kenny has gained an entirely new group of supporters who have embraced the primarily digital content creator. Additionally, his relationship with Maya, whom he has known for a long time, has led numerous viewers to root for the pair romantically. Professionals informed publication The Sun that Kenny, whose complete name is Kenny Oghenovo Ojuederie, will emerge as the primary breakout star of the season. Influencer specialist Lynn Carratt stated that Kenny might finish as the top commercial success story from Celebrity Traitors. "Kenny could walk away as the biggest commercial winner of Celebrity Traitors." "He already had a strong online following, but the programme has introduced him to a whole new audience. There will be people watching who had never seen a Beta Squad video and are now looking him up, following him and taking an interest in what he does next," adds Lynn Carratt. Although the seats inside the traitor turret remain warm from the recent finale, Kenny has already initiated new career steps. During the previous week, the Beta Squad member launched a music video for his fresh track Don't Let Me Down. The visual project even featured fellow contestant Romesh Ranganathan, marking Kenny's official entry into the music sector. Lynn, who also acts as the director of E20 Communications, noted that the release timing was executed effectively. "Kenny appears to be making a serious push into music, and the timing makes sense." "He has people's attention, so this is the moment to introduce them to another side of him." "Getting Romesh into his music video was a very clever move. It gives Traitors viewers a reason to seek out the song and creates something fans want to share." "Celebrity friendships can open doors to collaborations and introductions, although the real value comes from what Kenny does with those opportunities." "The challenge will be turning curious viewers into repeat listeners. A viral video can help launch a song, but building a music career takes more than a television moment," she explained. Gaining initial fame via YouTube, Kenny is recognized as part of the Beta Squad, a collective of creators that also features Chunkz, whose real name is Amin Mohammed, Niko Omilana, AJ Shabeel, and Sharky, whose legal name is Sharmarke Mohamud. Fellow group member Niko competed on the inaugural season of Celebrity Traitors, won by Alan Carr, but suffered early banishment and failed to make the same impression as his friend Kenny. Even so, this allowed the internet personalities to exchange guidance prior to Kenny entering the competition. Kenny's association with Beta Squad likewise accounts for his bond with co-star Maya, who maintains a seven-year friendship with Chunkz and previously appeared as a guest on their YouTube channel. He functions additionally as a crossover boxer, having competed in Misfits influencer boxing bouts. The television appearance benefits more than just his public standing, as expert Nick Ede estimates he stands to secure between £150,000 and £350,000 following the broadcast. "King Kenny is someone I'd be watching very closely from a commercial perspective." "He's already built an audience through digital content and boxing, but mainstream television exposure gives him something social media alone can't always deliver - recognition across generations." "That could make him considerably more attractive to mainstream brands, broadcasters and entertainment producers." "The biggest opportunity is moving beyond being known primarily as an online personality and becoming a more established mainstream entertainment name," noted Nick, speaking on behalf of Mecca Bingo. The preceding year of the program witnessed Alan Carr secure numerous profitable contracts following his triumph, which included discussions regarding a dedicated talk show. Following Kenny's accomplishments in this iteration, he might pursue a similar trajectory as substantial proposals arrive. "His most lucrative immediate move is likely to be a long-term brand ambassador deal. Sportswear, fashion, gaming or technology could all suit him," shares Lynn. She concluded by stating that a company might partner with him across digital content, promotions, and appearances to deliver a comprehensive contract instead of isolated sponsored posts, provided the pairing matches his genuine brand identity. ## Frequently asked questions ### Who is King Kenny on Celebrity Traitors? King Kenny, whose full name is Kenny Oghenovo Ojuederie, is a 29-year-old YouTuber and member of Beta Squad who reached the final of Celebrity Traitors. ### How much money is King Kenny expected to make after Celebrity Traitors? Expert Nick Ede estimates that King Kenny is set to bank an impressive £150,000 to £350,000 following his appearance on the show. --- When citing, please link to https://briefzora.com/king-kenny-set-to-emerge-as-biggest-star-from-celebrity-traitors and name Briefzora as the source.