# JioStar Revenue Rises 10% as Bigg Boss Bangla Boosts Viewership

> JioStar posted a 10.1% rise in quarterly revenue to INR68.1 billion, while its new Bigg Boss Bangla launch drew over 90 million viewers in three weeks.

- Publisher: Briefzora (https://briefzora.com)
- URL: https://briefzora.com/jiostar-revenue-rises-10-as-bigg-boss-bangla-boosts-viewership
- Published: 2026-10-31T11:20:09+05:00
- Author: Briefzora Desk (https://briefzora.com/author/briefzora-desk)
- Section: Telecom
- Topics: Bigg Boss, JioHotstar, JioStar, Sourav Ganguly
- Image: https://briefzora.com/uploads/2026/10/sourav-gangulys-bigg-boss-bangla-among-highlights-as-indian-media-g-tg6ntm.webp

## Key points

- JioStar's revenue from operations grew 10.1% to INR68.1 billion in Q3.
- Profit after tax declined 13.2% to INR11.5 billion.
- Bigg Boss Bangla attracted over 90 million viewers in its first three weeks.
- JioHotstar averaged 440 million monthly active users, up 10% year-on-year.
- Reliance's IPO raised INR301.9 billion, subscribed more than 22 times.

## Why it matters

The figures show how JioStar's subscription push and new regional content are driving growth for Reliance's media arm, while the IPO underscores investor confidence in the conglomerate.

## Article

JioStar, the Reliance Industries-backed Indian media group, posted a 10.1% year-on-year increase in revenue from operations, reaching INR68.1 billion ($710 million) for the July-September quarter, despite a soft advertising market. Profit after tax slipped 13.2% to INR11.5 billion ($120 million).

Former India cricket captain Sourav Ganguly fronted the inaugural "Bigg Boss Bangla," launched this quarter on the streaming platform JioHotstar. The reality franchise expanded to six languages and attracted more than 90 million viewers in its first three weeks, making "Bigg Boss" the platform's largest entertainment property.

Reliance attributed JioStar's revenue growth to higher subscription numbers and digital entertainment advertising, with gross revenue climbing 9.8% to INR79.4 billion ($829 million).

Margins felt pressure as EBITDA from operations fell 10.5% to INR13.7 billion ($143 million), reducing the margin to 22.1% from 28.1% a year earlier. A 36.6% decline in investment income dragged total EBITDA down 13.6% to INR15 billion ($157 million). Revenue from operations in the prior April-June period had been INR109.5 billion ($1.1 billion).

JioHotstar recorded an average of about 440 million monthly active users over the three months, a 10% rise over the previous year. In September, the service relaunched under the JioHotstar brand in the U.K., Canada and Singapore, with active subscribers in those territories growing roughly 30% since the relaunch.

The company also rolled out a new feature, "Pay Kisi Aur Se" ("Ask Others to Pay"), allowing users to request subscription payments from friends or relatives. Reliance said this function lifted payment initiations by 10%. Mobile-plan subscribers now receive up to two hours of monthly viewing on connected TVs, and viewers on connected TVs watch three times as much as those on phones.

Entertainment watch time rose more than 15%, with strong performance in Hindi and regional markets. Reliance highlighted titles such as "India Ke Top 1%," "Khatron Ke Khiladi," "Hustle" Season 5 and "Bhojpuri Bawaal" as reinforcing JioStar's lead as the nation's top entertainment network.

"Resort" became the most-watched title in the streamer's history, while Rajkumar Hirani's "Pritam & Pedro" set a record for a short-running series. "Heart Beat" Season 3, the new series "Court," and Hindi drama "Thukra Ke Mera Pyaar" Season 2 all opened strongly. The catalog grew by nearly 100 titles across reality, sports and other genres.

In sports, the England-India cricket series delivered JioHotstar's biggest audience for an overseas bilateral series. Wimbledon, the U.S. Open and the early weeks of the 2026-27 Premier League attracted steady viewers and generated higher monetisation, according to the firm. JioStar also broadened its commerce integrations, extending them from cricket to all three events.

The results were announced two days after Jio Platforms, Reliance's separate telecom and digital arm, listed on Indian exchanges. Reliance said the INR301.9 billion ($3.15 billion) IPO is the largest in India to date, with chairman Mukesh Ambani noting the issue was subscribed more than 22 times.

## Frequently asked questions

### What was JioStar's revenue in the July-September quarter?

Revenue from operations reached INR68.1 billion ($710 million), a 10.1% increase year-on-year.

### How many viewers did Bigg Boss Bangla attract?

The show pulled in more than 90 million viewers in its first three weeks.

### How many monthly active users did JioHotstar have?

JioHotstar averaged about 440 million monthly active users over the three months, up 10% from the prior year.


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