# Amazon Prime Video Profitable With Tens of Billions Revenue, Content Costs Rise 7% in Q3

> Amazon CEO Andy Jassy said Prime Video is now profitable on its own, generating a revenue run rate in the tens of billions, while Q3 content spending grew 7% to $5.9 billion.

- Publisher: Briefzora (https://briefzora.com)
- URL: https://briefzora.com/amazon-prime-video-profitable-with-tens-of-billions-revenue-content-costs-rise-7-in-q3
- Published: 2026-10-30T20:31:48+05:00
- Author: Briefzora Desk (https://briefzora.com/author/briefzora-desk)
- Section: Technology
- Topics: Amazon, Andy Jassy, Prime Video
- Image: https://briefzora.com/uploads/2026/10/amazon-ceo-says-prime-video-is-profitable-and-generates-tens-of-billi-jjzhff.webp

## Key points

- CEO Andy Jassy said Prime Video is profitable on its own with a revenue run rate in the tens of billions of dollars.
- Amazon reported Q3 video and music expense of $5.9 billion, a 7% year-over-year increase.
- Content spending for the first nine months of 2026 reached $18.8 billion, up about 20% from the prior year.
- TNF season five averaged 17.7 million viewers, a 16% rise over last year, while NBA on Prime season two drew over 2 million viewers for its opener.
- "Carrie" premiered on Oct. 7 and accumulated more than 2.1 billion minutes viewed by Oct. 22.

## Why it matters

The profitability of Prime Video signals a strong revenue stream for Amazon, while rising content costs highlight the scale of its investment in streaming.

## Article

Amazon's shares fell after the retailer missed third-quarter earnings forecasts and saw slower ad-revenue growth, while investors worry about heavy AI-infrastructure spending that squeezed free cash flow.

During the earnings call, CEO Andy Jassy highlighted areas of "momentum," naming Prime Video as a profitable unit "in its own right."

"Prime Video has emerged as a significant business with a revenue run rate in the tens of billions of dollars, now profitable in its own right," Jassy, who became CEO in 2021, told analysts.

He added, "We have momentum with hit shows like 'Carrie,' 'The Summer I Turned Pretty,' 'The Boys,' 'Off Campus,' 'Reacher' and 'Fallout.'" He also referenced breakout movies such as Amazon MGM Studios' "Project Hail Mary" and live sports including Thursday Night Football, NBA on Prime, NASCAR, the Masters and UEFA Champions League.

Amazon's 10-Q filing for the quarter disclosed total video and music expense of $5.9 billion, roughly a 7% increase from the same period a year earlier. For the first nine months of 2026, content spending rose about 20% to $18.8 billion.

The earnings release noted that the fifth season of "TNF" on Prime Video averaged 17.7 million viewers across six games, a 16% rise over last year's full-season average, according to Nielsen. The second season of NBA on Prime drew over 2 million U.S. viewers for its opening doubleheader, more than double the prior year's full-season average. Season 4 of "Reacher" attracted 66 million viewers worldwide in its first 28 days.

Prime Video's series "Carrie," starring Summer H. Howell as Carrie White, premiered on Oct. 7 and logged more than 2.1 billion minutes viewed through Oct. 22, per Luminate data.

## Frequently asked questions

### What did Amazon's CEO say about Prime Video profitability?

Andy Jassy said Prime Video is now profitable "in its own right" and generates a revenue run rate in the tens of billions of dollars.

### How much did Amazon spend on video and music in Q3?

Amazon disclosed $5.9 billion in total video and music expense for the third quarter, about a 7% increase from the year-earlier period.


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